To Everyone at Bose
Twelve years today - at 3:17 pm EST it will have been twelve years since the original L1® (Personalized Amplification System) was announce.
I wrote this three years ago, and I could have written it today.
quote:Originally posted by ST:
To Everyone at Bose
Thank you for the L1® and for NINE years!
I didn’t get to see the Bose Personalized Amplification System until June 2004, but when I did, it changed everything. Back then I was sure that performing live was on its way out - at least for me. It was just too much work, with too many obstacles (it’s too loud, can’t hear myself, can’t hear others, have to manage all the gear, have to run the sound for the whole band from the stage while performing). All of that had just sucked the joy out of performing.
When I saw the LineMen (Bose band that included Cliff-at-Bose on keyboards), I knew that this was something completely different. I didn’t understand until later, that I had seen the future: My future performing live at least a couple of times a week, eight years later.
Here’s a note from Steve-at-Bose on the first anniversary of the announcement of what we now know as the Bose L1®.quote:Originally posted by Steve-at-Bose: October 15, 2004
HAPPY ANNIVERSARY!!!
Yes, today (3:17PM to be exact) marks the first, that’s right just the first, anniversary of our announcement of the Personalized Amplification System™ family of products. So from me to you, happy anniversary to all of us in the family of owners. We’ve cast aside the artistically corrupt notion that musicians should not hear the same mix as their audience. We’ve taken chances, we’ve learned new things and we’ve begun a great new journey that for most is less than 12 months old. Remarkable to me.
…
So thank you to the original product team, eternally!
And thank you to the L1® team today that continue to support my investments in the L1® and for having my back every time I go out to play. I’m amazed that nine years after the original product launch you brought out two new products that remain true to the original vision and while acknowledging the needs of your current user community. The Model 1S addressed the needs of those who wanted something between the Compact and the Model II. The B2 bass module, well there’s the answer for the people who just wanted more bass.
Over the years you have brought out new products within the L1® family without significantly diminishing the perceived value of products in the field. The new products gave us more, without making the existing products seem less. There will continue to be those who feel that the Classic is THE L1® to own. Others will hang on to their Model I units. The Model 1S confirms that Model II as the top of the line. All of that supports all of my investments in this equipment.
I like the new products. I think that they offer significant and tangible value to performers. That’s important to me even though I may not be running out to buy more gear right now. It means that whenever someone asks me, “Why Bose?” I can tell them, and it makes as much sense today as it did when I made the decision to buy in.
But more important than all of that, I get to go out and stand in front of my L1®s several times a week enjoying it more than I ever have. And at the rate I’m going, I can do that with anticipation of years more ahead.
Thank you!
So here we are three years later, and I’m still using my L1®s, and the Compact, and now I’ve added a couple of F1s. I’ve got all the bases covered. It’s great to have choices, but best of all it’s great to be making music.
Thank you to all the people at Bose that had a vision and made it reality, again and again.
ST
